Portfolio

I plan, build, and ship —
then show the results.

I'm an end-to-end problem solver who connects craft, data, and people.
I start from "why" — the user's and the market's point of view — then carry an idea all the way through execution and measurable results.
I move easily across commerce, brand, strategy, and AI, in Korean and English.

Ownership
End-to-end, idea to result — grew a business to 14× its capital
Data-driven
Decisions from metrics — +40% campaign efficiency
Global
Korean & English — led a 3-country team
AI-native
Hands-on with LLM APIs & data pipelines
Maker

I build with my hands

A trained eye for watches and jewelry — design, detail, and the patience craft demands.

Operator

I find demand and close it

From sourcing to negotiation to delivery, I own the outcome and the number at the end.

Curious

I understand & apply AI

Fluent in how modern AI works; I use APIs and data to make work measurably smarter.

Selected work

What I did, and what came of it.

Fox pendant, 14K rose gold with pink sapphires
Cross-border watch sales records

Top: a pendant I designed. Bottom: actual cross-border watch sales — buyer names redacted.

Craft → Commerce

Jewelry & watch maker, turned cross-border operator

2024 – Present · Independent C2C / C2B
Jewelry — design & craft
  • Design pendants and jewelry in CAD — like the rose-gold fox pendant, with specified gems and gold weights.
  • Refine form, stone-setting, and finishing with a maker's eye for detail.
  • Take a piece from concept sketch through to a production-ready design.
Watches — sourcing & sales
  • Analyze price gaps between domestic and overseas markets to source inventory.
  • Qualify buyers and negotiate on Chrono24 and eBay; manage escrow and shipping.
  • Close dozens of international deals end to end, across multiple countries.
14×
Cumulative revenue vs. starting capital
Dozens
International deals closed
KO / EN
Global buyer communication
Hana Capital disclosure document
Hana Capital Hana Capital Strategy · Global Business

Drafted a regulatory public disclosure for an overseas entity

2025.10 – 2025.12 · Corporate Strategy Office
  • Worked from the Indonesia overseas-subsidiary's data to carry the credit-extension (SBLC) disclosure forward.
  • Owned the drafting of the official public-disclosure document — figures, dates, legal basis, and terms.
  • Reviewed JV terms and prepared 2026 strategic-planning and IT-strategy materials.
Overseas
Indonesia subsidiary data drove the work
Official docs
Owned public-disclosure drafting
Global
Cross-border financial work, KO / EN
Click game board
Capstone · Game

"Click" — a simulation game I designed and built

2025.02 – 2025.06 · Unity
  • Gamified graduate-research life into a strategy game with slot, deck, symbol, and item systems.
  • Designed a 25-stage difficulty curve, research-point economy, and department synergies.
  • Built an AI + CSV content pipeline (ChatGPT API, Retro Diffusion) to automate updates.
25
Stage difficulty curve designed
Demoed
Unity prototype, faculty praise
AI + CSV
Update pipeline verified
ASML cleanroom training center
ASML Tech Outreach

Campus Promoter, ASML Korea

2024.09 – 2025.02
  • Translated complex semiconductor technology into accessible content for a student audience.
  • Visited the ASML cleanroom training center and supported SEMICON 2025.
  • Planned on/offline outreach to grow brand awareness on campus.
430K+
Views on campaign content
SEMICON
2025 supported on-site
Mobility + House concept
Global · Team Lead

International PBL — "Mobility + House" with Sekisui House

2024.06 – 2024.08 · Korea · Japan · Taiwan
  • Led a multinational student team analyzing aging, remote work, and disaster-response needs.
  • Proposed modular, customizable housing in CAD, integrating EV, UAM, and clean energy.
  • Presented executable B2C / B2B / B2G business models to the partner company.
3
Countries on one team I led
B2C·B2B·B2G
Business models presented
CAD
Modular housing concept
Monster Energy arcade event
Brand · Events

Monster Energy — ZZANG Arcade winter project

2023.12 – 2024.06 · Campus Ambassador (C.A.T)
  • Researched global energy-drink event cases and Gen-Z arcade consumption patterns.
  • Designed arcade-game-based brand experiences and ran on-site operations at Hongdae ZZANG Arcade.
  • Managed SNS pre-promotion, branded merchandise, and participant inflow.
10,000+
Cans sampled
+40%
Efficiency vs. peer ambassadors
2,400+
Pre-event SNS views
KBO ESG presentation
Data & ESG · PM

LG Twins KBO NINE ESG idea contest

2023.07 – 2023.08 · ESG Idea Planning PM
  • Benchmarked ESG and fan-experience strategies from overseas sports clubs.
  • Analyzed league and ESG data from the KBO to design a youth-mentoring and MD program.
  • Defined executable processes and expected impact, then presented to judges.
Award
Encouragement Award winner
Fan + ESG
Value model beyond games
KBO data
League data analyzed
CES 2023 AVALVE booth
Global · CES 2023

Interpreter & exhibition support at CES 2023

2022.11 – 2023.01 · AVALVE (Smart Farm)
  • Researched competitor IR and the client's technology agenda before the show.
  • Interpreted for foreign buyers and visitors at the AVALVE booth in Las Vegas.
  • Supported lead conversations and stakeholder engagement on the floor.
CES
2023, Seoul Pavilion
KO / EN
Buyer-facing interpretation

* Exhibited at the Korea / Seoul Pavilion, CES 2023 — Las Vegas, USA.

Building & AI

Things I've prototyped, and what I learned.

Lecture STT setup
AI Automation

Lecture STT Chrome Extension

Captures lecture audio, transcribes locally with faster-whisper, generates notes via the OpenAI API, and saves to Notion — a cost-aware learning MVP.

Chrome MV3faster-whisperOpenAI APINotion
View on GitHub
Hospital Booking App screenshot
Product

Hospital Booking App

Mobile-first React + TypeScript prototype for clinic booking and on-site queueing, with multilingual (KO / VI / TH) flows and PWA install.

ReactTypeScriptPWA
View on GitHub
PharmFinder MVP screenshot
Product

PharmFinder MVP

Find nearby pharmacies and stock by name, ingredient, photo OCR, or location — React + Express with admin stock editing.

ReactExpressOCRDocker
View on GitHub
Diffusion generated samples
Generative AI

Diffusion & Conditional Models

Hands-on with DDPM / DDIM sampling trade-offs and CVAE / CDCGAN conditional generation, demoed via Gradio.

PyTorchDDPM/DDIMCVAE/CDCGAN
Protein 3D structure prediction report
Bioinformatics

Protein 3D Prediction (Eureka)

Predicted and visualized the 2RA3 protein with PyMOL and 3D-printed it — a bio + software project. Top award.

PyMOLNCBI/PDBAward
Data & UX

Neuroscience A/B Study (SPSS)

Designed an A/B experiment on ad-copy punctuation, measured emotional response on 5-point scales, and analyzed results in SPSS.

SPSSA/B testEEG / eye-tracking
Toolkit

Skills, languages & credentials.

Business & Commerce
Lead generation & qualificationNegotiation & closingMarket & pricing analysisPipeline ownershipGlobal communication
Build & Data
PythonC++ / JavaUnityExcel analyticsCSV data pipelinesAI / LLM APIsGitHubAutoCAD
Languages & Credentials
Korean — NativeEnglish — Fluent (TOEIC 890, OPIc IH)Azure AI FundamentalsSemiconductor Job Analysis SpecialistROK Army — Sergeant (Supply)